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Having many recent and positive reviews brings up your overall star rating and makes those negative posts look like outliers. The odd negative review, whether it's fake or not, loses its power when it's surrounded by positive reviews. Either way, we want to make this better so Dave, please message us so we can help!" 3. For example: "This reviewer seems to be confused, because he describes a rude female employee but only male employees were working on the day he says he came in. Keep it succinct, share your version of events, and try to turn it into a positive. Make sure you're calm before writing anything. A Facebook administrator should review it within a few days, but may not take any action to remove it.īecause it may not be possible to get the fake review removed, it's often a good idea to publicly respond to it so that other customers get your side of the story.
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Find the three dots in the top right corner of the review.Log into your business's Facebook page and find the review in question.The only recourse Facebook gives businesses in this situation is to report the fake review. The who and the why don't matter that much when you're the one who's the target of fake reviews. Sometimes the fake reviews are written by bitter former employees, or from real customers who exaggerate their criticisms to make you look bad. But there are people like him in every city.
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Everything is 10% off tomorrow, so come visit!" Dealing With Fake Reviews "Our employees are always helpful, and we pride ourselves on cleanliness and fair prices. Later on, Cole logs into his personal Facebook page and shares the review written by "Dave." "Wow, the competition isn't doing so well!" he writes. Everything was dirty and the prices were too high. He writes about how he was just in your business. So he logs onto the fake Facebook profile ("Dave") he created for exactly this purpose and gets creative.
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He sees all the happy customers walking out of your doors and decides to do something to put a dent in your reputation. He runs a competing business and he drove over to scope you out. Unfortunately, while Carol is typing away in her car, the guy in the next car over (we'll call him "Cole") is doing the same thing.Ĭole didn't just come from your business, though. Thanks, Carol! Come again! How Facebook Hurts All you did was give one customer good service, and within minutes thousands of people have read about how great you are. Then she decides to share the review with her Facebook friends - all 3,593 of them. Carol goes home (or logs onto Facebook from her phone before leaving your parking lot) and writes your business a rave review, giving you five stars. Say one such customer - lets call her "Carol" - uses your business and leaves feeling impressed. The social aspect of Facebook is a boon, at least for businesses that have mostly happy customers. Connecting with customers using Facebook is free, and so easy that even technologically unsavvy managers can do it. On one hand, the phenomenally successful site - which has more than 2 billion active users in a given month - has been hugely useful to many small businesses. Mark Zuckerberg's brainchild giveth and it taketh away. Facebook for Businesses: A Blessing and a Curse (Getting Siri to actually call the right person is another story.)īut while advancing technology has made some parts of modern life easier, some corners of the Internet are like the Wild West.įacebook, here's looking at you. You can order a year's supply of dog food with a few clicks on a tablet and make phone calls without lifting a finger.